Ginori 1735: Still Life Production in Liguria

Courage Production managed the photo and video production for the Ginori spring summer campaign "Nettuno", by Luke Edward Hall, in Liguria.

For this luxury still life project, the creative brief required a rugged backdrop on the beautiful mediterranean sea. We evaluated several public and private locations, ultimately advising the client to shoot on a lido area, still closed in the spring season. This choice allowed us to build a fully equipped basecamp and catering setup directly close to the rocks. By keeping the crew, set, and products in one unified space, we eliminated the need for transport vans throughout the day, maximizing shooting time.

Handling both photo and video units simultaneously, we mobilized the technical crew, set design, and prop stylist from Milan. To optimize the client's budget, the team traveled down the night before and returned to Milan the same evening after wrap, proving the logistical advantage of shooting in Liguria from our Milan headquarters.