Meshky Fashion Campaign in Puglia

Courage Production managed the full photo production service in Puglia for Meshky, the Australian fashion brand. The campaign was photographed by Darren McDonald at two locations along Italy’s Adriatic coast, with a crew built around key figures flown in from Milan and local Puglia talent.

The first shooting day was in Polignano a Mare. The town sits on a limestone cliff above the sea, with narrow alleys, white facades and a vertical drop to the water. Working there requires coordination with the Comune di Polignano a Mare for permits to use the public areas used by the unit, plus crowd management at the more exposed viewpoints. We secured the access windows, set the unit base outside the historical center, and ran shuttle logistics for talent and crew between holding and set.

The second day moved inland to a private luxury masseria with internal courtyards, stone walls, a beautiful pool, and olive-grove backdrops. The masseria was contracted exclusively for the production, with full catering and a covered area for wardrobe and grooming. The Vespa shots were executed here, on the private access road, removing the traffic and permit variables that the same setup would have triggered on a public road.

Key crew was imported from Milan. The rest of the local infrastructure was sourced and managed directly in Puglia, including transport, catering, location agents and Vespa rental.

Client care was handled door-to-door. We collected the client team from Bari airport on arrival, ran all ground transport during the production window, and managed the return transfer at wrap.

For more on shooting in the region, see our Puglia production company service hub.