Boden Campaign on Lake Garda

Courage Production worked on the photo production for Boden on Lake Garda, shot by Sam Wilson across two signature locations on the lake. The full logistics package was run from Milan, with the production unit and key figures traveling to Garda for the shoot.

The first location was a vintage Riva motorboat on the water. We coordinated the boat charter, captain and on-water timing windows, and built the shot plan around the hours when the lake light held. Talent, photographer and a minimal crew worked on board while the rest of the unit tracked from a support boat.

The second location was a historic villa on the lakeside. The villa gave the campaign enclosed architecture and formal gardens as a counterpoint to the open water of the Riva shots. The property was contracted for exclusive production use, with a covered area for wardrobe, hair, and make-up, and full catering for the unit.

Everything was managed from Milan. Courage Production handled location scouting and contracting, the Riva charter, transport between Milan and Lake Garda, accommodation, catering, and on-the-ground crew coordination. The Boden team arrived to a production that was already built.

Lake Garda is about two hours from Milan by road, which keeps it within the operational range we use for northern Italy shoots. For the full national setup, see our production service in Italy, and for campaign work like this one, our fashion campaign production in Italy.