Axel Arigato winter campaign on Lake Como

Courage Production managed the Axel Arigato winter campaign on Lake Como, with photographer Davide Luraschi and filmmaker Federico Busatto. Photos and video were shot on the same day, back to back.

Lake Como is usually requested for spring and summer campaigns. This brief wanted the lake in the cold season, moodier and emptier, with puffer jackets against a quiet shore.

The scout started from logistics. A beach with direct access for the vans, and room for basecamp and unit parking a few steps from set, so a combined photo and video unit could move between setups without compromising the schedule.

Courage Production handled location scouting, casting and public ground permits (O.S.P.), with crew and equipment from Milan.

For locations, permits and logistics on the lake, see our Lake Como production services.