NGG x Reebok

Courage Production was the local production service in Tuscany for the Reebok x New Guards Group campaign, commissioned by East from London.

The shoot took place in the Carrara marble quarries, where a sculpture was carved combining industrial robotics and traditional artisan work. Courage managed the full Milan-based crew transfer to Tuscany, equipment logistics, hotel coordination, and on-location operations across the Carrara quarry sites.

The project was directed and photographed by Ryan Hopkinson and produced as a combined photo and film campaign. Part of our production service Tuscany work.