Falconeri Winter: Photo Campaign & Alps Locations

While the TVC focused on movement, the still campaign for Falconeri Winter demanded panorama and snow texture. The creative direction required a duality of backgrounds: the ethereal, enclosed world of an Ice Cave in the Zermatt area, and the boundless white horizons of the Skyway Monte Bianco.

Courage Production managed the location scouting to find the perfect ice tunnel that allowed for complex lighting setups without compromising safety. On the mountain peaks, our producers coordinated the transport of the Milan-based photo unit and models to the summit, ensuring a seamless shooting workflow in deep snow conditions despite the extreme environment.