Oakley: Culture Redefined ft. Kylian Mbappé

Courage Production managed this high-profile commercial shooting in Milan. For Oakley's "Culture Redefined" campaign featuring global athlete Kylian Mbappé, we handled the executive production across multiple European locations, anchoring the project with tight-schedule studio logistics in Italy.

Shot by photographer Mattia Balsamini, the campaign showcases the new Oakley eyewear. Our team coordinated the studio operations, local crew, camera equipment, and strict VIP talent management. Moving top-tier athletes requires absolute discretion and precise timing.

As a premier production service company in Milan, we deliver the reliability required for global sports campaigns. We organize high-end studio setups and complex talent coordination. This operational backbone ensures the creative team can focus entirely on the image.