Film & Photo Production Service Liguria

Courage Production provides specialized film and photo production services across Liguria, Portofino, Camogli and the Cinque Terre. We manage the entire logistical chain, navigating steep coastal terrains and tight historic towns to deliver high-end commercial and fashion campaigns.

The Ligurian coast offers an iconic Mediterranean aesthetic with a massive logistical advantage: it is only a two-hour drive from Milan. We organize operations using small technical vans capable of navigating narrow seaside roads. If your creative brief requires shooting on the water, we can coordinate luxury picture boats (yachts or sailing vessels) and fast tender transfers between coastal locations like Portofino and Sestri Levante.

Coastal Villas & Location Archive

Liguria is characterized by a stunning variety of seaside properties, from historic heritage mansions to modern cliffside villas. We maintain an extensive, ready-to-pitch location deck of private estates overlooking the Mediterranean.

Thanks to the region's mild microclimate, these locations are ideal for shooting Spring/Summer campaigns even during the colder winter months. This allows productions to capture a warm, summery Mediterranean aesthetic with reliable sunshine, just a short drive from Milan.

We regularly execute both agile "day-trip" and multi-day shoots across the Ligurian coast. Here are three recent examples of our production support:

• GUESS Marciano Photo Campaign: A multi-location shoot covering Portofino and several iconic coastal towns. We managed the complex logistics of moving a full fashion crew and international talent along the narrow ligurian roads, securing specific public occupation permits (OSP) during the busy season.

• Valentino "Escape" Video Campaign: Directed by Marie Schuller. We provided direct production service for the Maison, scouting and securing an exclusive cliffside Ligurian villa. The project required precise coordination for heavy equipment load-in on steep terrain and managing base camp logistics in an iconic historic villa that had to be carefully preserved.

• Ginori 1735 "Nettuno" Campaign: A high-end still-life shoot featuring designs by Luke Edward Hall. We scouted an elevated, surreal coastal location to match the brand's brief, managing delicate products and complex set design builds directly on the rocky coastline.

The Ligurian coast is approximately a two-hour drive south of Milan. This proximity dictates our production strategy for the region, optimizing budgets while maintaining premium standards.

• Shoot Schedules: For lightweight campaigns, we can execute a "day-trip" from Milan, returning the same evening to save entirely on accommodation. For heavy commercial sets, we move the crew the evening prior.

• Airports: While Genoa (GOA) is an option, flying into Milan (MXP/LIN) is usually more efficient for international teams. We organize direct van transfers from Milan to the coastal base camp.

• Crew & Equipment: Liguria offers excellent local location managers and hospitality, but no commercial-tier equipment rentals. We transport all Key crew (DoP, Digitech, Gaffer) and camera/lighting packages directly from Milan.

Q: Can we shoot in Portofino without overnight hotel stays?

A: Yes. The two-hour transit from Milan allows us to load vans early, shoot a full day on the coast, and return by evening. This is a highly cost-effective strategy for smaller fashion or editorial shoots.

Q: Are there local equipment rental houses in Genoa?

A: No commercial-tier rental houses operate in the region. We truck all required gear (Arri/Profoto) from our Milan network in our production vans.

Q: Is it difficult to get permits in Portofino or Cinque Terre?

A: Iconic coastal towns have strict regulations for commercial shoots and heavy pedestrian traffic. We utilize our network of local location managers to navigate the municipal bureaucracy and secure public land permits ("Occupazione Suolo Pubblico") well in advance.