Liu Jo SS25: Photo Production in Milan

Courage Production managed the local photo production for the Liu Jo Spring/Summer 2025 OOH campaign in Milan. As the local service partner for the French production company Mirror Mirror (Paris), we facilitated the urban shoot across multiple locations in the city center.

Operating from our Milan headquarters, we coordinated a complex dual-unit schedule. While providing full logistical support for the still photography unit led by photographer Luca Campri, we simultaneously managed the video production for the accompanying TVC directed by Helmi.

Our local expertise allowed us to secure central location permits, manage street logistics for talent, and supply specialized equipment and technical crew for both the photo and video teams, ensuring a cohesive and efficient production.