Photo production •

Liu Jo SS25: Photo Production in Milan

Dual Unit Logistics: OOH Photo Campaign & TVC Support

Model Holly Brown on set during the Liu Jo fashion campaign production in the center of Milan

Fashion photographer Luca Campri shooting the Liu Jo OOH campaign with local production support in Italy

Courage Production acting as the local service partner in Milan for international fashion brands

Fashion photo campaign production in the city center of Milan for Liu Jo

Managing street location permits and logistics for a fashion shoot in Milan

Courage Production managed the local photo production for the Liu Jo Spring/Summer 2025 OOH campaign in Milan. As the local service partner for the French production company Mirror Mirror (Paris), we facilitated the urban shoot across multiple locations in the city center.

Operating from our Milan headquarters, we coordinated a complex dual-unit schedule. While providing full logistical support for the still photography unit led by photographer Luca Campri, we simultaneously managed the video production for the accompanying TVC directed by Helmi.

Our local expertise allowed us to secure central location permits, manage street logistics for talent, and supply specialized equipment and technical crew for both the photo and video teams, ensuring a cohesive and efficient production.

Project Details

PRODUCTION SPECS:

LOCATION: Milan (City Center)

CLIENT: Liu Jo

PROD CO: Mirror Mirror (Paris)

SERVICE: Local Photo Production Service

LOGISTICS: Central Milan Permits, Dual Unit Coordination (Photo & Video)

CREW: Local Lighting & Digital Tech Support

Planning a fashion shoot in the city? Discover our photo production company in Milan.

Credits

Photographer: Luca Campri
MUA: Giulia Cigarini
Hairstylist: Paolo Soffiatti
Stylist: Elena Mottola
Set Designer: Niccolò Giordano
Main Model: Holly Brown
Production company: Mirror Mirror
Production service: Courage