Net-A-Porter Pre-Fall: Production in Argentario

For the Net-A-Porter Pre-Fall campaign, Courage Production managed a multi-day shoot across the dramatic landscape of Monte Argentario, Tuscany. The creative brief required a dual aesthetic: the sharp geometry of a private brutalist villa overlooking the sea, contrasted with wild, natural coves.

We handled extensive location scouting and secured permits for shooting in protected coastal areas and panoramic viewpoints.

Logistically, we coordinated a hybrid workflow: the core creative team (Director, DOP, Photographer, Stylist) flew in from London, while we mobilized the technical crew and equipment rental from Rome and Milan.

We managed the entire hospitality fleet, ensuring seamless unit moves between the villa and remote beach locations.