Croquis: Location Management in Milan

Courage Production provided location management and photo production services for the Croquis (速写) Spring/Summer campaign in Milan, specifically targeting the European market. Operating from our headquarters, we facilitated a dynamic, multi-location urban shoot that captured the authentic, everyday rhythm of the city.

The creative brief required a variety of authentic Milanese backdrops. Our dedicated location manager secured access to a diverse mix of settings and handled all on-the-ground logistics. We managed the shooting in a historic residential courtyard (androne), negotiated with local vendors to film at an authentic fruit market and a neighborhood florist, and coordinated operations on active urban streets.

To execute this fast-paced schedule, we secured all necessary public permits for street shooting and hired the local crew, alongside photographer Nicolò Parsenziani. By handling all location agreements, crowd control, and technical support, we ensured a highly efficient production for the international brand.