Kith x Giorgio Armani: 'Estate' Campaign

For the historic "Estate" collaboration between Kith and Giorgio Armani, the vision was to capture the timeless elegance of an Italian summer. We managed a complex dual-unit production (Photo & Video) in Sorrento, securing a magnificent private villa by the sea and orchestrating shoots at the bustling Sorrento Marina.

The production required authentic local flavor alongside high-end fashion logistics. We sourced a vintage Alfa Romeo and classic Vespas for the picture car scenes and managed a street casting session in Naples to find authentic local faces (including the card-playing elders) that brought the campaign to life against the panoramic backdrop of Capri at sunset.