Kith x Giorgio Armani: 'Estate' Campaign
Sorrento Production: Villa, Vintage Cars & Street Casting
For the historic "Estate" collaboration between Kith and Giorgio Armani, the vision was to capture the timeless elegance of an Italian summer. We managed a complex dual-unit production (Photo & Video) in Sorrento, securing a magnificent private villa by the sea and orchestrating shoots at the bustling Sorrento Marina.
The production required authentic local flavor alongside high-end fashion logistics. We sourced a vintage Alfa Romeo and classic Vespas for the picture car scenes and managed a street casting session in Naples to find authentic local faces (including the card-playing elders) that brought the campaign to life against the panoramic backdrop of Capri at sunset.
Project Details
PRODUCTION SPECS:
LOCATION: Sorrento (Villa, Port, Panoramic Viewpoint)
CLIENT: Kith x Giorgio Armani (NY)
SERVICE: Full Production Service (Photo & Film)
LOGISTICS: Vintage Props Sourcing, Street Casting, Hotel Buyouts, Airport Transfers
UNITS: Dual Unit Management (Milan & Naples Crew)
Planning a shoot in Sorrento? Discover our Naples & Amalfi production services.
Credits
photographer MITCH DUNCAN
art director BEX FARLEIGH
styling team DONOVAN FENWICK, GABE HULTBERG
bts photographer FELIX BIGAY
director AUSTIN SCOTTI
director of photography SAMMY SUH
steadycam operator ANDREA AGNISETTA
hair stylist GIACOMO MARAZZI
make up artist MARIAGRAZIA ARCESE
cast NOAH MILLS, ASIA PIWKA