Kolon Sport: Hu Ge Campaign & Alpine Logistics

For the Kolon Sport campaign featuring Chinese celebrity 胡歌 Hu Ge, the brief called for an epic, rugged landscape that symbolizes the connection between man and nature. We scouted a unique alpine location, featuring a dramatic rocky valley and a pristine mountain lake, creating a cinematic atmosphere for the Korean outdoor brand.

The production demanded high-level logistics to support an international crew and a top-tier celebrity. Key challenges included managing the animal logistics for a horse on set at high altitude and coordinating the transport of technical equipment across rough boulder fields not accessible by standard vehicles.