Fashion Campaign Production in Italy

We run three formats of fashion production. Seasonal campaigns on location, like the Valentino Holiday campaign with Rosie Huntington-Whiteley and the Kith campaign with Adrien Brody in Puglia. Studio and city lookbooks, like the Zegna Spring Summer 26 lookbook shot in Milan. And fashion films, where our directors and crews handle motion alongside stills on the same set day. See more in our photo production portfolio and film production portfolio.  

Production starts from our 300sqm photo studio in Milan's Porta Romana district, equipped for lookbooks, e-commerce and campaign sets. On location, we scout and manage permits nationwide: historic villas on Lake Como, beaches and baroque towns in Sicily, hills and estates in Tuscany, and the coastline of Puglia. We advise on season and light, so a summer story can shoot in October and still look like summer.  

We manage casting in Italy and talent logistics for international faces. Our team has produced campaigns with global celebrities and top model agencies, handling contracts, security, travel and closed sets. Recent work includes Charles Leclerc for Peroni on Lake Como and Leni Klum and Lucien Laviscount for Tommy Hilfiger in Tuscany. Model casting, street casting and fitting logistics are coordinated from Milan with the main Italian and international agencies.  

Brands and agencies brief us either directly or through their art-buying departments. We respond with a transparent budget aligned with Italian crew regulations, a location deck and a production schedule. On set, an English-speaking producer runs the day and a single point of contact follows the project from prep to delivery of materials. For a fashion campaign quote, contact our Milan office.