Falconeri TVC Production on Lake Garda

Courage Production produced the Falconeri Born From Nature TVC on Lake Garda, directed by Amedeo Zancanella with DoP Francesco Bartoli Avveduti. The spot follows the Falconeri cashmere collection through a natural lake landscape and brutalist villa architecture, shot as a film unit alongside the stills campaign.

Lake Garda gave the TVC its two registers, open water and a brutalist villa on the shoreline. Courage Production scouted and secured the location, then built the film schedule around the same location the stills crew used. A support boat carried the camera on the lake for the water-to-land moves that open the spot.

Running film and photo on one location at once is a dual-unit management job. Courage Production had 45 crew across both units at the same site, scheduling the film and stills coverage so the two teams never fought over the same scene. This is standard on our larger campaigns and it is where a real production service earns its keep.

Everything ran from Milan. Lake Garda is about two hours from the Milan by road, inside the operational range we use for northern Italy film shoots. Courage Production handled location contracting, permits, the marine unit, crew, transport and catering.

For the stills campaign on the same shoot, see our Falconeri photo production on Lake Garda. For the wider setup, see our film production in Italy.