Boden: Spring Summer Film Campaign

To capture the vibrant and joyful spirit of the Boden Spring Summer collection, the brief called for a location that embodied the timeless charm of the Italian "Dolce Vita". We scouted and secured a magnificent Baroque Villa near Palermo, famous for its grand staircase, intricate tiled floors, and lush Mediterranean gardens overlooking the sea.

The production focused on creating an authentic lifestyle atmosphere. The vast grounds of the estate allowed the photographer to move freely from the opulent ballrooms to the sun-drenched terraces, capturing the dynamic movement of the models and the playful energy of the children in a natural, spontaneous way.