Vision Express TV Commercial

Managing an international TV commercial with a large cast and a challenging shoot schedule requires strict logistical control. The Luxottica internal creative agency selected Courage Production to provide full film production service for the Vision Express UK campaign, shot in Italy.

The script follows a father giving a speech at his daughter's wedding. To execute the vision of UK Director Nicolas Jack Davies and DoP Stuart Bentley, we organized a two day shoot in and around Milan.

The first day involved a daytime setup at a private villa outside the city. This required managing a cast of over 40 people, including extras, wardrobe changes, and catering logistics for a large unit. The second day shifted to a night shoot inside a Vision Express retail store. Our team secured the necessary permits for night operations and coordinated the lighting rigs for the exterior windows.