Film production •

Armani x Hypebeast

Film production in Milan for Giorgio Armani and Hypebeast

Courage Production managed the film production in Milan for the Armani x Hypebeast collaboration, directed by Brett Lloyd and photographed by Ashton Hugh. The project was produced in partnership with Radical Media and Hypebeast.

Production included a full location day at a Giorgio Armani factory in Italy, where the crew documented product shots alongside industrial machinery. We handled all crew and equipment logistics from Milan, coordinating transfers and on-site operations for the entire production team.

Part of our film production work in Milan and Italy.

Project Details

PRODUCTION SPECS:

LOCATION: Giorgio Armani Factory (Italy)
CLIENT: Giorgio Armani / Hypebeast
SERVICE: Film Production Milan + Italy
DIRECTOR: Brett Lloyd
PHOTOGRAPHER: Ashton Hugh
LOGISTICS: Full crew and equipment transfer, factory location coordination
PRODUCED WITH: Radical Media / Hypebeast

Credits

Director: Brett Lloyd
Photographer: Ashton Hugh
London Production: Radical Media
Choreographer: Holly Blakey
Stylist: Theo White
Makeup: Emma Regan
Hair: Lauraine Bailey