Film production •

Diesel x Mustafa: Cannes Lions film production service

Film production service for Publicis Milan, directed by Marco + Maria

Courage Production managed the full film production service for the Diesel x Mustafa campaign, developed by Italian creative agency Publicis Milan. The project won 1 Silver Lion and 1 Bronze Lion at Cannes, awarded across the full campaign including the companion [Cannes Lions photo campaign](https://courage.studio/diesel-mustafa-cannes-lions-photo-campaign-publicis-milan).

One shoot day in Berlin. The production included street casting to recreate a staged Diesel drop, with a queue of real people responding to an open call on location. A separate two-hour studio session covered the solo sequences with Mustafa. Courage coordinated the core crew transfer from Milan and brought in DOP Htat Htut from New York, managing all logistics across three cities.

Part of our film production service in Italy offering for international agencies, production houses, and brands.

Project Details

PRODUCTION SPECS:

LOCATION: Berlin (Germany)

CLIENT: Diesel / Publicis Milan

SERVICE: Film Production Service Italy

DIRECTOR: Marco + Maria

DOP: Htat Htut

SHOOT: 1 day on location (street casting) + 2 hours studio

LOGISTICS: Core crew from Milan, DOP from New York, full cross-city coordination

AWARDS: Silver Lion Cannes, Bronze Lion Cannes (full project)

See our companion Diesel x Mustafa photo campaign for the same project, or our broader Italian film production company work.

Credits

Agency: Publicis Milan
Director: Marco + Maria
DOP: Htat Htut (New York)
Hair & Makeup: Berenice Ammann
Set Design: Florian Matzku
Client: Diesel
Production: Courage Production, Milan HQ
Location: Mustafa's Gemüse Kebap, Berlin

Awards
1 Silver Lion, Cannes Lions
1 Bronze Lion, Cannes Lions