Film production •

Liu Jo TVC: Film Production in Milan

Local Service Production: Milan Crew & Location Management

Courage Production managed the local film production service for the Liu Jo Spring/Summer 2025 TVC campaign in Milan. Partnering with production company Mirror Mirror from Paris and creative agency IdeaCulture from New York, we provided comprehensive on-the-ground support for director Helmi's vision.

Operating in our headquarters city, we streamlined the entire production process. Our team handled all local logistics, including location management, securing shooting permits across Milan, and coordinating transport.

We hired the local film crew, managed the rental of camera and lighting & grip equipment, and organized base camps to ensure a highly efficient workflow for the visiting team.

Project Details

PRODUCTION SPECS:

LOCATION: Milan

CLIENT: Liu Jo

AGENCY / PROD CO: IdeaCulture / Mirror Mirror

SERVICE: Local Film Production Service

LOGISTICS: Milan Crew, Equipment Rental, Location Permits

Planning a commercial shoot in the city? Discover our film production company in Milan

Credits

Creative Direction: Idea Culture
Director: Helmi
DOP: Alessandro Ubaldi
MUA: Giulia Cigarini
Hairstylist: Paolo Soffiatti
Stylist: Elena Mottola
Set Designer: Niccolò Giordano
Main Model: Holly Brown
Production company: Mirror Mirror
Service production: Courage