Film production •

Edenred x Valerio Lundini: TVC production in Milan

Directed by Riccardo Digiacomo for Jakala

Courage Production managed the full TVC production for Edenred's 2024 campaign starring Valerio Lundini. The spot was directed by Riccardo Digiacomo and produced entirely in Milan.

This project continued the ongoing collaboration between Edenred and Lundini. Courage Production coordinated pre-production, studio logistics, and on-set management with an all-Italian crew. DOP Timon De Graaf Boele, set design by Conti Marchetti Studio, styling by Gabriella Piluso, and VFX by Andrea Vavassori.

Post-production was completed in Milan. Editing by Francesco Fontanive, color grading by Lorenzo Ameri.

Project Details

PRODUCTION SPECS:

LOCATION: Milan
CLIENT: Edenred (via Jakala)
SERVICE: Full TVC Production
TALENT: Valerio Lundini
DIRECTOR: Riccardo Digiacomo
DOP: Timon De Graaf Boele
POST: Edit (Francesco Fontanive), Color (Lorenzo Ameri), VFX (Andrea Vavassori)

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Credits

Agency: Jakala
Director: Riccardo Digiacomo
Dop: Timon De Graaf Boele
1st AD: Marco Musso
Set designer: Conti Marchetti studio
Stylist: Gabriella Piluso
Makeup: Sara Busan
Photographer: Dario Bologna
Vfx: Andrea Vavassori
Editor: Francesco Fontanive
Colorist: Lorenzo Ameri

Starring: Valerio Lundini