Tommy Hilfiger Eyewear Campaign on Lake Maggiore

Courage Production provided the production service in Italy for the Tommy Hilfiger eyewear campaign on Lake Maggiore, working for Amsterdam-based main production Spark Production. Directed and shot by Jasper de Kloet, with stills by Rasmus Weng Karlsen, the campaign was set at a lakeside villa ten minutes from Stresa, with a vintage Riva boat on the water.

Eyewear lives on reflections. Lake light, water glare and polished wood make a Riva the right frame for sunglasses, and a hard one to control. Courage Production sourced the vintage Riva, booked the captain and planned the on-water blocks around the hours when the light worked for the lenses, not against them.

The villa and its dock sat on opposite sides of a state road. Every move between house and water meant crossing live traffic with talent, crew and a camera package. Courage Production secured a permit with the local police to manage the crossing, with traffic held on cue so the unit could move without breaking the schedule.

The campaign featured footballer Marco Asensio. Talent at that level comes with a tight window and a travel plan that has to run to the minute. Courage Production handled his arrival, transfers and time on set, alongside accommodation and transport for the international team flown in for the shoot.

Crew, equipment and the location contract ran from the Milan HQ, with Lake Maggiore well inside our northern Italy range.

This campaign is part of our eyewear campaign production work in Italy.