Case Study Film Production: AWS x F1

Managing a case study film production in Italy for a global tech brand with two icons of modern sport like Lewis Hamilton and Charles Leclerc requires strict organisation, fast pace and confidentiality. For the AWS x Formula 1 project, Courage Production handled the complete film logistics at the Ferrari headquarters in Maranello in northern Italy.

The creative brief required capturing top-tier athletes interacting with AWS track analysis software. We deployed our Milan based technical crew to coordinate the multi-camera interview setups and B-roll. Working inside a highly restricted corporate facility with professional drivers means executing a fast paced schedule to maximize limited availability. Our producers managed the set logistics, ensuring the director had the necessary technical support without delays.