Valentino Eyewear Campaign
Executive Production in Rome
Courage Production managed the executive production in Rome for the launch of the Valentino Crystal Studs eyewear collection. Directed by Alice Rosati, the campaign required extensive location scouting across Rome's most iconic spots, including the Monti district, Villa Borghese, and the Pincio terrace overlooking the skyline.
The logistical peak of the project involved securing public land permits to take over Piazza Barberini, where we coordinated a staged flashmob featuring over 20 models choreographed in striking red Valentino dresses.
Project Details
PRODUCTION SPECS:
Executive Production
Location Scouting in Rome
Public Occupation Permits (OSP) for Piazza Barberini
Large Cast & Flashmob Logistics
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Credits
Director: Alice Rosati
Dop: Stefano Usberghi
Editing: Federica Intelisano