Valentino Eyewear Campaign

Executive Production in Rome

Courage Production managed the executive production in Rome for the launch of the Valentino Crystal Studs eyewear collection. Directed by Alice Rosati, the campaign required extensive location scouting across Rome's most iconic spots, including the Monti district, Villa Borghese, and the Pincio terrace overlooking the skyline.


The logistical peak of the project involved securing public land permits to take over Piazza Barberini, where we coordinated a staged flashmob featuring over 20 models choreographed in striking red Valentino dresses.

Project Details

PRODUCTION SPECS:


Executive Production

Location Scouting in Rome

Public Occupation Permits (OSP) for Piazza Barberini

Large Cast & Flashmob Logistics


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Credits

Director: Alice Rosati
Dop: Stefano Usberghi
Editing: Federica Intelisano

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