Fermín was Executive Creative Director at Y&R Caracas, later he worked as an editor for the Spanish creative legend Toni Segarra. As a director he has been fortunate enough to work with award-winning agencies, and creative boutiques alla round the world. His work has been recognised in numerous festivals and its internationally acclaimed campaign "The Village Where Nothing Ever Happens" won 7 Cannes Lions and became the second most awarded in the world according to the ranking of The Big Won Report. Comedy, visual experimentation and non-fiction. These are the genres in which he feels more at ease.