Film production > Liu Jo • SS25 TVC Campaign

Name: SS25 TVC Campaign
Uploaded: 2025-03-10T13:34:55+00:00
Channel: COURAGE Film and Photo Production Milan Italy
Description: The iconic Bottom Up denim tells its story through the images of the Spring/Summer 2025 campaign created by IdeaCulture, a tribute to the brand's most iconic and significant product. A production service for Mirror Mirror, shot with our help in Milan.

Directed by Helmi

The iconic Bottom Up denim tells its story through the images of the Spring/Summer 2025 campaign created by IdeaCulture, a tribute to the brand's most iconic and significant product. A production service for Mirror Mirror, shot with our help in Milan.

Credits

Creative Direction: Idea Culture
Director: Helmi
DOP: Alessandro Ubaldi
MUA: Giulia Cigarini
Hairstylist: Paolo Soffiatti
Stylist: Elena Mottola
Set Designer: Niccolò Giordano
Main Model: Holly Brown
Production company: Mirror Mirror
Service production: Courage