Photo production > Falconeri • FW24 Falconeri Photo Campaign Autunno Inverno

Credits

Photographer: Lala Serrano
Art Direction: Alberto Mora
Stylist: Michele Bagnara
Hair: Egon Crivillers
MUA: Paca Navarro

The Falconeri Autumn/Winter 24/25 campaign, "Born From Nature," highlights the brand’s commitment to showcasing its signature ultrafine cashmere. The project embodies the essence of Falconeri’s ultrafine cashmere collection. Designed to emphasize qualities like softness, timelessness, and natural elegance, the campaign reflects Falconeri’s dedication to crafting lightweight, luxurious garments that transcend seasons.

We played a key role in the campaign’s creative development. From conceptualizing the overarching vision to delivering the final assets, our team worked closely with Falconeri to ensure every detail aligned with their brand philosophy. The result was a cohesive narrative that celebrated the beauty of nature and the unmatched quality of Falconeri’s cashmere.

A Stunning Location on Lake Garda: the shores of Lake Garda provided the perfect backdrop for this campaign. Through our partnership with Semprini Locations, we secured a picturesque setting that harmonized with the collection’s natural theme. This iconic Italian brutalist villa from architect "Vittoriano Viganò", with its serene waters and lush surroundings, added depth and authenticity to both the photo and video components of the campaign.

Showcasing the Brand’s Heritage: The "Born From Nature" campaign stands as a testament to Falconeri’s heritage and dedication to excellence. Courage Production’s meticulous planning and execution brought together creative artistry and technical precision, resulting in a campaign that truly captures the brand’s ethos.

Our team collaborated with a talented crew to bring this project to life:

Photographer: Lala Serrano, whose eye for detail and composition beautifully highlighted the textures and movement of the garments.

Art Director: Alberto Mora, who crafted a visual language that resonated with Falconeri’s aesthetic.

Stylist: Michele Bagnara, who curated looks that enhanced the collection’s versatility.

Hair Stylist: Egon Crivillers, and Makeup Artist: Paca Navarro, who completed the look with effortless elegance.

Production Expertise in Italy: as one of the leading photo and video production companies in Italy, Courage Production managed the entire shoot, delivering a seamless experience from start to finish. The campaign included a photo series, a TV commercial, and a range of social media assets. By combining our expertise in both film and photo production, we ensured every medium captured the spirit of Falconeri’s vision.