Photo production > Liu Jo • SS25 Denim Photo Campaign

shot by Luca Campri

The iconic Bottom Up denim narrates its story through the visuals of the Spring/Summer 2025 campaign, which pays tribute to the brand’s most defining and significant product. This project was a production service we provided for Mirror Mirror Paris, photographed by the talented Luca Campri, featuring model Holly Brown in the city center of Milan. Along with the stills, we also worked on the film production for the tv commercial segment of the shoot.