Axel Arigato: Fall Winter Puffers

Lake Como is iconic for its summer allure, but for the Axel Arigato Fall/Winter campaign, the creative direction called for a different narrative: the moody, atmospheric beauty of the Italian lakes during the cold season.

We managed a fully integrated production (Photo + Video), maximizing the production budget by shooting both assets simultaneously on the same day. The location scouting focused on finding a beach on Lake Como with direct access to an area suitable for basecamp and unit parking, creating the perfect backdrop for the brand's iconic puffer jackets.